SELLING MARKETING AGENCY SERVICES THE SMARTER WAY

Stop relying on referrals and recommendations to grow your business and build a repeatable outbound sales engine

This three part taster course will cover fundamentals of winning new business for agencies


Part 1: How to prospect for profitable new business - By Nathan Anibaba


Part 2: Win more competitive pitches - Felix Velarde


Part 3: Keep clients for longer by selling more value - by Frank Kelcz


Part 1: How to prospect for profitable new business - By Nathan Anibaba

The reason why agencies fail to hit their revenue goal or reach their potential is not because they lack talent and capability.

The reason why most most agencies don't grow as fast as they want is because they don't have a proactive approach to business development. They don't have a pipeline of good fit opportunities because they've not been prospecting.

Too many agencies are waiting for the phone to ring or waiting for RFPs instead of creating their own opportunities.

By being proactive, showing the client why they need to change and why they need to work with your agency, you do the following:

  1. Increase the amount you can charge for your work
  2. Increase your pitch to win ratio
  3. Reduce the time you waste on speculative pitches
  4. Increase your profitability


Part 2: Win more competitive pitches - By Felix Velarde

Felix shares a personal story about his recent experiences on the client’s side of the table running a seven-agency, million pound pitch.

The conclusion is that the client is powerfully motivated by fear no matter how intimidating they seem from your side.

The client therefore wants every agency pitching to succeed, to meet the requirements of the brief, and at all costs not to undermine the client.

Felix shows the approach that *must* be followed – one that is entirely mindful of the fears and motivations of the issuer of the brief, rather than solely focused on the brilliance of the agency pitching.

The requirement therefore, is to beat the competition not by contradicting the brief, but by outclassing the others pitching. This is what part two is all about.


Part 3: The STRUCTURED SALES APPROACH: Selling stronger,sell more - By Frank Kelcz

Structured Selling is an approach which puts your client in front of all of your personal wants and desires.

With structured selling, you don’t speak about yourself or your business unless or until you’ve completely understood the issues which preoccupy and trouble your client and the goals and objectives he or she has.

It’s a pathway to building empathy with your client, providing support and the right product or service which truly does fit your clients needs. This package of lessons are all aimed at getting you to naturally prefer structured selling to whatever else you're doing right now.


Your Instructor


Felix Velarde
Felix Velarde

Heavyweight agency & tech chairman, positioning expert, founder of the 2Y3X Programme. We help companies triple in size.

I work with action-oriented digital, marketing and creative agency owners and tech startups. Using a highly effective process to scale up, drive up profits and increase exit value, and cutting to critical issues to deliver value fast, the programme generates a huge ROI and can add millions to sale value.

Key expertise includes:

  • Roadmap development and execution, designed to triple revenue
  • Senior team cohesion, responsibility and training for succession
  • Competitive differentiation, positioning and growth strategy
  • Mentoring for agency owners and leaders

"This is an excellent course — definitely worth checking out!"

- John Doe, Co-Founder, Impressive Company

"This is an excellent course — definitely worth checking out!"

- John Doe, Co-Founder, Impressive Company

"This is an excellent course — definitely worth checking out!"

- John Doe, Co-Founder, Impressive Company

Frequently Asked Questions


A taster course?
Based on the interest we get from this taster course, we will build an extensive full course that will go in-depth on all aspects of what we discuss here. The full course will include: -Over 12 hours worth of content -One hour private tuition -Access to templates, slides and downloadable tips -Access to the online community The full course will be live in March 2020 and will cost £998.00 There is more than enough value in this 3 part taster course. We have made sure that it has several practical takeaways you can use to grow you agency right now even if you choose not to purchase the full course.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact me anytime and I will give you a full refund.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!